The 1970s marked a shift in t-shirt fashion, with the rise of band and message tees. Rock bands started to merchandise their concerts with t-shirts featuring their logos and album artwork, creating a new avenue for fans to show their support and affiliation. Band tees became a way to express musical tastes and connect with like-minded individuals. Similarly, message tees gained popularity, allowing people to wear their beliefs and opinions on their sleeves, quite literally. Graphic tees with slogans and statements became a powerful medium for self-expression and social commentary.

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