The 1980s saw the rise of designer t-shirts, as high-end fashion brands started to incorporate t-shirts into their collections. The logo mania of the era led to an explosion of t-shirts featuring prominent branding and designer logos. These t-shirts became status symbols, representing luxury and exclusivity. Celebrities and musicians played a significant role in popularizing designer t-shirts, as they became a staple in their off-duty looks. The 80s marked a shift in the perception of t-shirts, as they transitioned from casual wear to a fashion statement that could be dressed up or down, depending on the occasion.

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